Digital Campaign
The digital activation concept was built around "The Snow Globe", creating an interactive snowfall experience that engaged customers and evoked a sense of love and romance. With each phone shake, users triggered snowfall and discovered a new product with tailored copy. This playful interaction enhanced user engagement and helped drive sales conversion.
Supported the production of all visual and motion assets and worked closely with third-party developers to complete and launch the final digital experience. The campaign received strong feedback and delivered solid performance results.
