Campaign Design
Worked with creative director and global creative team, led vendor coordination to deliver the interactive birthday-themed experience.
Digital Campaign
The digital activation strategy centered on "The Birthday" as the core creative idea, using interactive personalization to help the target audience express intimate and meaningful love. By transforming the gift-finding process into a more engaging and enjoyable journey, the experience enhanced user interaction and elevated the overall customer journey.
Worked with creative director and global creative team, led vendor coordination to deliver the interactive birthday-themed experience.