UX/UI Design — Internal Operations Platform

Staff Sales Report Dashboard

Role: UX/UI Designer
Client: OnTheList
Deliverables: Information architecture, wireframes, high-fidelity UI, component library

Designed a data-dense internal dashboard for non-technical operations staff to monitor daily revenue, category performance, visitor trends, and inventory replenishment needs. The challenge was turning fragmented backend data into a scannable, actionable interface.

Overview

The operations team needed a clear, daily view of store performance without having to dig through fragmented backend data. The dashboard gives non-technical staff a single, scannable interface to monitor daily revenue, category performance, visitor trends, and inventory replenishment needs — so they can spot issues and act quickly.

My Role

I led end-to-end UX from information architecture and wireframes to high-fidelity UI and a reusable component library covering colors, typography, tooltips, charts, and buttons. I embedded user feedback loops to refine filter logic and default views, reducing manual data-checking time for the team.

Key Decisions

Prioritized top-level KPIs — Placed Total Sales and Category % on the first screen for at-a-glance reading, so staff can grasp performance at a glance without drilling in
Closed the insight-to-action loop — Grouped Sales Report with Top 10 Replenishment so a performance insight is immediately followed by the action it implies
Built a neutral, scalable design system — Established a reusable foundation (colors, typography, tooltips, charts, buttons) designed to extend to future data modules

Component Library

A reusable, neutral design foundation built to scale across future data modules.

Module	Elements
Visual	Colors, Typography, Charts, Tooltips
Interactive	Buttons, Filters, Default Views
Data Modules	Sales Report, Category Performance, Top 10 Replenishment, Visitor Trends

Final Screens

The final dashboard balances dense operational data with clear visual hierarchy, giving the team a fast, at-a-glance understanding of daily performance while keeping the interface calm and easy to scan.

Staff Sales Report Dashboard Final Screen

Impact

Embedding user feedback loops into the design process refined the filter logic and default views, ultimately reducing manual data-checking time for the operations team and enabling faster, insight-driven decisions.