Keykey
Kong

This project was a Facebook-based Chinese zodiac test designed to engage international audiences through traditional Chinese zodiac culture.

Through the interactive test, users could discover their Chinese zodiac sign and learn about the personality traits and meanings associated with it. The visual design was inspired by Chinese calligraphy, using the expressive forms of zodiac characters to create a culturally distinctive and engaging user experience.

Covered a wide range of offline creative and marketing design materials for both internal events and the EF Teacher Recruitment Marketing Team.

The design scope included custom fans, table boards, eco bags, social media cards, brochures, referral posters, T-shirts, magazine pages, bookmarks, and postcards.

Covered a range of online marketing and digital design assets across social media, web, and owned digital channels.

The design scope included social media ads for Instagram, Facebook, LinkedIn, and WeChat, covering infographic designs, quote visuals, short video content, web banners, and landing page designs.

Created TRT headshots for all team members across multiple departments, including Marketing, Recruitment, Teacher Engagement, and Training.

The goal was to provide consistent and professional profile photos for internal and external use, supporting a unified team image across company communications.

Managed the development of YouTube video content, covering the full production process from topic selection and script development to actor selection, shooting, and post-production.

Gained hands-on experience in camera operation, lighting adjustment, voiceover recording, and other key techniques related to video shooting and editing.

Designed a Mini Program with a consistent visual brand identity and a clear, intuitive business interaction flow for OnTheList's growing online and offline business.

The project included competitor analysis, user research, wireframing, prototyping, and high-fidelity design to deliver a smooth shopping experience.

Established a consistent brand image, promotional content structure, and functional experience across the official website, mobile platforms, and Mini Program.

The project included competitor analysis, user personas, MVP definition, site mapping, usability testing, and a comprehensive design system.

Developed for brand partners, allowing brand staff to book appointments for offline events and access online shopping events with discounted pricing.

The project focused on user research, task flows, wireframing, and high-fidelity design to improve user engagement and strengthen brand-business collaboration.

Enhanced the online shopping experience by creating a festive visual atmosphere across the Mini Program for the Christmas and New Year season.

The project focused on holiday-themed visual design to provide users with a smooth and engaging shopping experience.

Huckleberry Australia is a Japanese intermediary company that provides education and travel guidance in Australia for international students.

The full design scope included the logo, business cards, letterhead, envelopes, T-shirts, and other brand applications. Orange was selected as the main brand color to represent the company's passion and enthusiastic service.

This booklet was designed for the Music Code brand, with a visual direction tailored to children.

Pink, yellow, and blue were selected as the main colors to express a fun, positive, and colorful brand personality. Circular graphic elements were used throughout the design to attract children's attention and spark curiosity.

This poster was designed to introduce an app that helps users discover public art around them and explore it for free.

The visual concept was inspired by the bright contrasting colors often found in public art, using yellow, pink, and green as the main palette. Combined with geometric background elements, the design creates a bold and dynamic visual language.

A typographic design project exploring the visual expression of the word "Excellence" through creative lettering and layout.

The design uses bold typography and contrasting colors to convey a sense of ambition and aspiration, turning a simple quote into a visually striking piece.

A creative illustration project that reimagines the concept of a "boardroom" as a "bored room" — exploring the monotony and humor of corporate meeting culture.

The designs use expressive characters and muted tones to capture the universal feeling of endless meetings through playful visual storytelling.

EuroEyes is a leading eye clinic group specializing in laser eye surgery and lens replacement procedures.

This project involved creating marketing materials and video content to promote their services, combining clean medical aesthetics with approachable visual communication to build trust with potential patients.